SUSTAINABILITY

We believe in creating long-lasting products. We do this through timeless design,
choice of colors, long-lasting relationships with customers and producers,
environmental protection programs, and sustainability projects to constantly
develop and improve ourselves. We’re committed to further enhancing our efforts,
ensuring every product contributes to a better future.

Our Responsibility

We work daily to minimize our environmental impact at all stages. For us, sustainable design
is about developing long-lasting products that minimize negative environmental impact. We
recycle packaging materials as much as possible and explore new materials that benefit both us
and the environment. The glasses we use are mostly recycled and can be reshaped into
something new. Everything starts in the design phase between our product departments in
Sweden and China. It’s during this stage—when we choose materials, colors, patterns, and
details—that we can make key decisions that resonate throughout the entire chain. Our current
focus is on expanding the use of sustainable materials. This is a challenge, but we
continuously explore new sustainable materials and participate in ongoing research and
development in this field.

We’re committed to staying ahead in sustainability, making sure our products and
processes evolve in harmony with the planet.